GUM | Good 2 Go
You don’t really think about between-the-teeth cleaning unless you have crap stuck in your teeth. So, we positioned GUM as the must-have accessory that makes sure you’re Good 2 Go.
Social
After people viewed our full-length videos, we served up Instagram Stories where they could score a coupon.
Buzzfeed Co-Creation
We worked with Buzzfeed to create a series of articles and quizzes to remind viewers about between-the-teeth cleaning in a super relatable way.
Contextual Pins
Using top searches on Pinterest, like holiday desserts and wedding inspiration, we contextually reminded people to stay Good 2 Go with GUM.
Contextual Banners
We used the smart ad technology, GumGum, that scans editorial key words and visuals to serve-up contextual messaging.