Aveeno Baby | Eczema Equality
BIPOC parents struggled to find representation or resources for their baby’s eczema. Until now.
Photography
We struck gold and got to work with Creative Soul. They helped us capture over 1,800 images of eczema on BIPOC babies.
“Aveeno Baby launched a campaign called “Eczema Equality” to bring more resources to the families who need it the most.”
Website
We created a hub to learn about BIPOC baby eczema.
BTS
Sitting behind the camera, talking with these parents about their experiences was an incredible experience. I learned, I grew, I sobbed.
