Detroit Pistons | Deeetroit Basketball
For the NBA draft, we helped the Detroit Pistons create a stronger connection with the Motor City.
Collab
We worked with the Detroit brand VS EVERYBODY to drop a limited-edition spin on the city’s infamous t-shirt.
Jumbotron Video
Opening Night Activation
To keep the Pistons’ first game top-of-mind, we took over Detroit businesses by adding two more Es to their signs.
BTS
We actually cold-called businesses to join in. Cold knocked? Either way, it was cold.