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Detroit Pistons | Deeetroit Basketball

Detroit Pistons | Deeetroit Basketball

For the NBA draft, we helped the Detroit Pistons create a stronger connection with the Motor City.

 
 

Collab

We worked with the Detroit brand VS EVERYBODY to drop a limited-edition spin on the city’s infamous t-shirt.

 

Jumbotron Video

 
 

Opening Night Activation

To keep the Pistons’ first game top-of-mind, we took over Detroit businesses by adding two more Es to their signs.

 

BTS

We actually cold-called businesses to join in. Cold knocked? Either way, it was cold.